In the Roku setup process, the device requires the activation code that provided by the official company. It is highly unique code. If your device shows wrong activation code and you will not able to access Roku account. Raise a request from your device for new Roku activation code and the code will be display on the device screen. After visiting at roku.com/link and enter the new code. Now your account is set up. For more assistance, call our experts at 1-800-296-1402.